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Me

The Blog.

Wildlife Conservation International

OVERVIEW

Digital templates for The Orangutan Project, International Elephant Project, and International Tiger Project.

STRATEGY

Compelling practicality.

DESIGN PRINCIPLE

We created a Google Suite email signature, branded document templates, and a series of presentation templates for fundraising webinars. By more visually communicating their profound preservation and rehabilitation efforts, these digital assets became powerful fundraising and brand awareness tools in a time of virtual outreach.

June 15, 2021

RealFit Club Branding

OVERVIEW

Branding package for Raleigh gym, including strategy and messaging.

STRATEGY

Unintimidating badass.

DESIGN PRINCIPLE

RealFit Club is a gym founded on the needs of the community — exceptional equipment, passionate owners, and a range of fitness enthusiasts. We created a bold yet enticing brand encouraging athletes, CrossFitters, and casual gym-goers all to unite and “join the club.”

February 13, 2021

Common Cause Voting Campaign

OVERVIEW

Collaboration with local agency to promote Common Cause NC’s online Voter Guide.

STRATEGY

Visual empowerment.

DESIGN PRINCIPLE

We created two digital ad campaigns, both targeting age 18–24 African American and Latino voters. One concept of hipster, Instagram-style illustrations evokes a feeling of trendy encouragement, while a second concept uses recent events and a bold, graphical style to fuel action. Dynamic HTML5 animation draws attention and heightens impact.

January 13, 2021

Zift Greatest Hits eBook

OVERVIEW

Ultra-thematic lead generation ebook design.

STRATEGY

Neon insights.

DESIGN PRINCIPLE

Zift has never been afraid to push creative boundaries, and this “album” of video compilations from channel leaders is no exception. In this album, videos are set in a design that transports the viewer to a techno concert. Neon hues shed light on what makes these channel programs rock.

May 1, 2020

Strike & Barrel Branding

OVERVIEW

Branding package for bowling-anchored “eatertainment” club.

STRATEGY

Industrial chic.

DESIGN PRINCIPLE

We created an on-trend brand system that was flexible enough to be used on various collateral and swag. We relied heavily on multi-font typography and creative messaging to entice all genders and ages to come and gather with friends to eat, drink, and have a good time.

May 1, 2020

Weavers Grove Branding

OVERVIEW

Collaboration with local agency for Habitat for Humanity Orange County’s mixed-income community.

STRATEGY

Modern diversification.

DESIGN PRINCIPLE

We created a contemporary brand that conveys the value of affordable housing. To overcome any negative stigma, we featured and humanized the residents. Subtle hints from the overarching Habitat for Humanity brand (logo fonts and green hues) add to the modern and vibrant feel, while achieving continuity across the entities.

April 30, 2020

Icare ic200 Product Launch

OVERVIEW

Product launch in North America and South America for a subsidiary of Icare, a Finnish company.

STRATEGY

Striking modernism.

DESIGN PRINCIPLE

We developed visuals and messaging quickly communicating the differentiating feature of the new ic200 — its ability to take measurements from 200 degrees of positioning — while maintaining the well-established brand aesthetic. The dark backgrounds and uncluttered design give it a cutting-edge and bold presence in comparison to industry commonplace.

April 29, 2020
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Let’s create.

919.696.2188

hello@jenrhoton.com

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Fabulous.

We’ll be in touch soon!