Branding for Dyspraxia Foundation USA — a nonprofit that works to raise awareness and educate about Dyspraxia, along with uniting and supporting those impacted.
Reassuring resource.
Typography and photography reinforce the approachability and compassion of the brand, while a variety of colors and circular assets drive home the individuality of this disorder and those living with it.
Branding for Crawford 1031 Advisors — a boutique financial services firm focused on securitized, tax-deferred real estate investments.
Sharp and chic.
Spans of white space and a simple color palette lay the foundation for this polished brand, while carefully crafted infographics communicate complicated content. Partially cut-out photography and accent lines bring a uniqueness to the imagery and focus to the architectural details.
Collateral rebranding for Operation Lifesaver, Inc., a mission-driven non-profit dedicated to rail safety education.
Memorable awareness.
From research to concept to content, English to Spanish, print to web, this rebranding was an extensive undertaking with high stakes: the reduction of rail-related collisions, injuries, and deaths. Audience-specific photography, impactful infographics, and skimmable content deliver lifesaving information in a relevant and memorable way.
Digital templates for The Orangutan Project, International Elephant Project, and International Tiger Project.
Compelling practicality.
We created a Google Suite email signature, branded document templates, and a series of presentation templates for fundraising webinars. By more visually communicating their profound preservation and rehabilitation efforts, these digital assets became powerful fundraising and brand awareness tools in a time of virtual outreach.
Branding for MavenIndex (B2B) and HelloMavens (B2C) — a social network that connects companies with a diverse range of women and pays them for their product insights.
Feminine influence.
A beautiful, confident color palette and charismatic illustrations encourage women to become part of the Maven sisterhood, earn desirable app badges, and foster a relationship with brands that financially empower them as the Household CEO.
Branding package for Raleigh gym, including strategy and messaging.
Unintimidating badass.
RealFit Club is a gym founded on the needs of the community — exceptional equipment, passionate owners, and a range of fitness enthusiasts. We created a bold yet enticing brand encouraging athletes, CrossFitters, and casual gym-goers all to unite and “join the club.”
Collaboration with local agency to promote Common Cause NC’s online Voter Guide.
Visual empowerment.
We created two digital ad campaigns, both targeting age 18–24 African American and Latino voters. One concept of hipster, Instagram-style illustrations evokes a feeling of trendy encouragement, while a second concept uses recent events and a bold, graphical style to fuel action. Dynamic HTML5 animation draws attention and heightens impact.
Ultra-thematic lead generation ebook design.
Neon insights.
Zift has never been afraid to push creative boundaries, and this “album” of video compilations from channel leaders is no exception. In this album, videos are set in a design that transports the viewer to a techno concert. Neon hues shed light on what makes these channel programs rock.
Branding package for bowling-anchored “eatertainment” club.
Industrial chic.
We created an on-trend brand system that was flexible enough to be used on various collateral and swag. We relied heavily on multi-font typography and creative messaging to entice all genders and ages to come and gather with friends to eat, drink, and have a good time.
