Branding | Jen Rhoton Co.

Crawford 1031 Branding

OVERVIEW

Branding for Crawford 1031 Advisors — a boutique financial services firm focused on securitized, tax-deferred real estate investments.

STRATEGY

Sharp and chic.

DESIGN PRINCIPLE

Spans of white space and a simple color palette lay the foundation for this polished brand, while carefully crafted infographics communicate complicated content. Partially cut-out photography and accent lines bring a uniqueness to the imagery and focus to the architectural details.

June 22, 2022

Operation Lifesaver Rebranding

OVERVIEW

Collateral rebranding for Operation Lifesaver, Inc., a mission-driven non-profit dedicated to rail safety education.

STRATEGY

Memorable awareness.

DESIGN PRINCIPLE

From research to concept to content, English to Spanish, print to web, this rebranding was an extensive undertaking with high stakes: the reduction of rail-related collisions, injuries, and deaths. Audience-specific photography, impactful infographics, and skimmable content deliver lifesaving information in a relevant and memorable way.

September 22, 2021

Wildlife Conservation International

OVERVIEW

Digital templates for The Orangutan Project, International Elephant Project, and International Tiger Project.

STRATEGY

Compelling practicality.

DESIGN PRINCIPLE

We created a Google Suite email signature, branded document templates, and a series of presentation templates for fundraising webinars. By more visually communicating their profound preservation and rehabilitation efforts, these digital assets became powerful fundraising and brand awareness tools in a time of virtual outreach.

June 15, 2021

MavenIndex Branding

OVERVIEW

Branding for MavenIndex (B2B) and HelloMavens (B2C) — a social network that connects companies with a diverse range of women and pays them for their product insights.

STRATEGY

Feminine influence.

DESIGN PRINCIPLE

A beautiful, confident color palette and charismatic illustrations encourage women to become part of the Maven sisterhood, earn desirable app badges, and foster a relationship with brands that financially empower them as the Household CEO.

June 8, 2021

RealFit Club Branding

OVERVIEW

Branding package for Raleigh gym, including strategy and messaging.

STRATEGY

Unintimidating badass.

DESIGN PRINCIPLE

RealFit Club is a gym founded on the needs of the community — exceptional equipment, passionate owners, and a range of fitness enthusiasts. We created a bold yet enticing brand encouraging athletes, CrossFitters, and casual gym-goers all to unite and “join the club.”

February 13, 2021

Common Cause Voting Campaign

OVERVIEW

Collaboration with local agency to promote Common Cause NC’s online Voter Guide.

STRATEGY

Visual empowerment.

DESIGN PRINCIPLE

We created two digital ad campaigns, both targeting age 18–24 African American and Latino voters. One concept of hipster, Instagram-style illustrations evokes a feeling of trendy encouragement, while a second concept uses recent events and a bold, graphical style to fuel action. Dynamic HTML5 animation draws attention and heightens impact.

January 13, 2021

Zift Greatest Hits eBook

OVERVIEW

Ultra-thematic lead generation ebook design.

STRATEGY

Neon insights.

DESIGN PRINCIPLE

Zift has never been afraid to push creative boundaries, and this “album” of video compilations from channel leaders is no exception. In this album, videos are set in a design that transports the viewer to a techno concert. Neon hues shed light on what makes these channel programs rock.

May 1, 2020

Strike & Barrel Branding

OVERVIEW

Branding package for bowling-anchored “eatertainment” club.

STRATEGY

Industrial chic.

DESIGN PRINCIPLE

We created an on-trend brand system that was flexible enough to be used on various collateral and swag. We relied heavily on multi-font typography and creative messaging to entice all genders and ages to come and gather with friends to eat, drink, and have a good time.

May 1, 2020

Weavers Grove Branding

OVERVIEW

Collaboration with local agency for Habitat for Humanity Orange County’s mixed-income community.

STRATEGY

Modern diversification.

DESIGN PRINCIPLE

We created a contemporary brand that conveys the value of affordable housing. To overcome any negative stigma, we featured and humanized the residents. Subtle hints from the overarching Habitat for Humanity brand (logo fonts and green hues) add to the modern and vibrant feel, while achieving continuity across the entities.

April 30, 2020

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© 2022 Jen Rhoton Co.

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