A purpose of passion.

create for good logo

A mission to save the world through design.

Every day, Jen Rhoton Co. uses good creative to tell clients’ stories. Why not, then, use those same mastered skills to create good designs — to Create(for)Good? Tell the stories of those who cannot. Give to those who never asked but so desperately need. Create a small moment to inspire the change that leaves our world a better place. That is the story and mission behind the Create(for)Good initiative. A powerful purpose for something bigger. For good.


Read the full logo story here.

“If you can’t figure out your purpose, find your passion. For your passion will lead you right to your purpose.”


Helping organizations that do good.

With Create(for)Good, Jen Rhoton Co. gives breath to Jen’s passion by partnering with businesses and organizations to further their missions of purpose.

In the forefront of animal rescue, placement, and protection, ASPCA is the epitome of giving a voice to those who need it. We have been a monthly donor since 2007. 

As Jen and her family witnessed the magic of a nesting sea turtle and the passionate people who work with these magnificent creatures, her commitment to the environment was solidified. Her family has been a family donor ever since.

Rebuilding Together is the nation’s largest nonprofit organization working to preserve affordable homeownership and revitalize neighborhoods by providing home repair and renovation services free of charge to those in need. Jen Rhoton Co. donated design services as needed for the local affiliate of this worthy organization.

Lucy Daniels Center is the largest nonprofit provider of social, emotional, behavioral, and mental health services exclusively for children in the Triangle area. Jen Rhoton Co. has donated design services for this organization’s annual fundraiser, Cooking for a Classic, since 2017. 

Jen felt a calling to giving back to the clients that have been so supportive of Jen Rhoton Co. over the years and were suddenly facing challenges beyond their control. She discounted and/or donated nearly $6,000 in creative services in the months following the COVID-19 shutdowns.  

This Raleigh-based organization brought 1,000 people around the largest communal dining table North Carolina had ever set, bringing the community together and helping those in need. When Sunday Supper needed someone to jump in quickly and create an email for an upcoming event, we were so moved by their mission that we were honored to be a part of the effort.

Jen Rhoton Co. collaborated with Media Partners, Inc. to lead the creative for an online campaign targeted to the age 18–24 African American and Latino individuals, encouraging them to vote. We created two online campaigns — one concept based on “Vote for those who can’t” using the names of lives lost during BLM as a graphical wallpaper, and one concept based on “Vote Power” with on-trend hipster, Instagram-style illustrations. Both creative concepts and artwork gained recognition at the national organization level. View the project.

For several years, Jen Rhoton Co. has had the opportunity to head up the national materials for the annual Rail Safety Week campaign. This week-long campaign is aimed at educating the community at-large about rail safety and striving to change behavior in an effort to reduce incidents, and ultimately, save lives. 

We had the pleasure of creating a series of digital templates for The Orangutan Project, International Elephant Project, and International Tiger Project. By professionalizing and more visually communicating their profound preservation and rehabilitation efforts, these digital assets became powerful fundraising and brand awareness tools in a time of virtual outreach. View the project.

COVID-19 hit WFFT hard — without enough funds coming in and people to share their story — this home to over 800 animals was in imminent danger of closing. To assist with a virtual fundraiser, we donated $2,500+ worth of creative services in event and presentation design, along with social media graphics and content. By helping share the WFFT story with hundreds of people, we spread awareness and aided in raising nearly $2,000 of desperately needed donations for the sanctuary.

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“I am so happy with all of these posts. I could never create anything like this. From the bottom of my heart… THANK YOU!!”


Let’s do some good. Get in touch or read the story behind about the Create(for)Good logo and mission.


We’ll be in touch soon!