I’m Alex Daniels.
A Freelance
UX/UI Designer.
im an open book
About
Me.
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take a look
My
Works.
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Knowledge is everything
My Skills.
01.
web design
02.
product design
03.
illustration
something to say
The
Blog.
Dyspraxia Foundation Branding
OVERVIEW
Branding for Dyspraxia Foundation USA — a nonprofit that works to raise awareness and educate about Dyspraxia, along with uniting and supporting those impacted.
STRATEGY
Reassuring resource.
DESIGN PRINCIPLE
Typography and photography reinforce the approachability and compassion of the brand, while a variety of colors and circular assets drive home the individuality of this disorder and those living with it.
Crawford 1031 Branding
OVERVIEW
Branding for Crawford 1031 Advisors — a boutique financial services firm focused on securitized, tax-deferred real estate investments.
STRATEGY
Sharp and chic.
DESIGN PRINCIPLE
Spans of white space and a simple color palette lay the foundation for this polished brand, while carefully crafted infographics communicate complicated content. Partially cut-out photography and accent lines bring a uniqueness to the imagery and focus to the architectural details.
Operation Lifesaver Rebranding
OVERVIEW
Collateral rebranding for Operation Lifesaver, Inc., a mission-driven non-profit dedicated to rail safety education.
STRATEGY
Memorable awareness.
DESIGN PRINCIPLE
From research to concept to content, English to Spanish, print to web, this rebranding was an extensive undertaking with high stakes: the reduction of rail-related collisions, injuries, and deaths. Audience-specific photography, impactful infographics, and skimmable content deliver lifesaving information in a relevant and memorable way.
