Jen Rhoton — Chief Creative Officer and branding guru — knows anything worthwhile is achieved through grit, dedication, and determination. Whether that’s starting her then one-person design firm in 2006 or rising early each day to train for Spartan obstacle course races. Jen’s get-up-and-go has resulted in an award winning boutique agency built on successful relationships and supported by a team with whom she confidently collaborates. That same attitude also has earned Jen more than few podium medals.

Jen’s unusual amalgamation of creative talent and methodical, reasoned thinking also makes for a rare breed in the design world — An Organized Artist. Throughout each step in the creative process, both skill sets are at play, ensuring clients’ goals are met on all fronts of design and delivery.

Jen stays grounded by taking to the outdoors with her adventure-loving family — a supportive husband and their two sons, a sweet-natured 13-year-old and a fearlessly determined 9-year-old, along with the family’s 70-lb baby and devoted sidekick, Maddock. Whether hiking, biking, snowboarding, paddle boarding, or running obstacle courses, this quest-seeking, kind-hearted clan has proven time and again that the best moments in life truly are the simple, unplanned ones.

Now 15 years into her business, Jen’s latest initiative is one that pays it forward. It’s called Create(for)Good. And it’s an opportunity borne of the desire to tell the stories of those who cannot, to inspire the change that helps to make our world a better place.