OVERVIEW

Integration of new solution, ClinicalPath, into the existing Elsevier brand, a global health information analytics business.

STRATEGY

Less is just right.

DESIGN PRINCIPLE

We needed to be sure our materials both complied with the extensive brand system and were agile. We created templates and managed the rebranding of hundreds of training and clinical documents — employing the use of white space to maintain content focus and strategically using branding elements for visual interest and cohesiveness. For advertising, we integrated realistic photography to personalize the emotional implications the oncology solution bears.