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“Jen quickly found a way to tell our entire family story in one little logo. Every single time I see it, I smile.”
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PENN
His stellar musical talents form the foundation of the videos.
KIM
A mom’s innate ability makes a house a home. The chimney is for her warmth. The family invites the world into their home.
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LOLA
A la Van Gogh’s The Starry Night reflects her artistic nature and the happiness that radiates from the videos.
PENN CHARLES
The “cherry on top” completes the family and makes it uniquely recognizable — and in this case, is an appropriately silly one. It also reflects the humor of the parodies.
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Holderness Family Branding & Social

OVERVIEW
Branding of comedic YouTube family that specializes in musical parodies and vlogs.
STRATEGY
Whimsical symbolism.
DESIGN PRINCIPLE
We created a logomark that captured the essence of each family member, all set in a warm and vibrant palette, which carried through the social media presence. This was easily the most fun family to work with, and we strove to convey that through all the collateral.

Fabulous.

We’ll be in touch soon!