OVERVIEW
Complete branding package of virtual financial advisory firm.
STRATEGY
Friendly expertise.
DESIGN PRINCIPLE
Tilly has a very unique approach to financial advice, so it was only fitting that we took a uniquely similar approach to the visuals. We created an entire persona for “Tilly” that is both approachable and professional. With Tilly, simple line illustrations with pops of color, and selective use of photography, we successfully created a brand that cuts through the clutter and immediately conveys that this is not your standard financial company.