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“Working with Jen has been an outstanding experience. We appreciate her attention to detail and creative approach to every project, no matter the size. Jen’s innovative design ideas and recommendations have helped us establish a brand we are proud of. She is an excellent addition to our team!”
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Icare ic200 Product Launch

OVERVIEW
Product launch in North America and South America for a subsidiary of Icare, a Finnish company.
STRATEGY
Striking modernism.
DESIGN PRINCIPLE
We developed visuals and messaging quickly communicating the differentiating feature of the new ic200 — its ability to take measurements from 200 degrees of positioning — while maintaining the well-established brand aesthetic. The dark backgrounds and uncluttered design give it a cutting-edge and bold presence in comparison to industry commonplace.

Fabulous.

We’ll be in touch soon!