THE MARK

A modern interpretation of a tree reflects the progressive nature of the community. Interwoven lines convey the diversity that creates this strong and vibrant neighborhood.

Weavers Grove Branding

OVERVIEW

Collaboration with local agency for Habitat for Humanity Orange County’s mixed-income community.

STRATEGY

Modern diversification.

DESIGN PRINCIPLE

We created a contemporary brand that conveys the value of affordable housing. To overcome any negative stigma, we featured and humanized the residents. Subtle hints from the overarching Habitat for Humanity brand (logo fonts and green hues) add to the modern and vibrant feel, while achieving continuity across the entities.